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For families who want the joy of a traditional album, we've reinvented one just for you!

Life is more than thumbnails and folders.
Life is stories!

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I have videos inside! 

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Why you will love

Two Screens!

Designed Exclusively for Family Memories! 

Fast & Easy!

Stories to be inherited!

What People Say About Willa In Our Focus Groups

This is so

incredibly easy!

Constance P

What a great product you

have created. I'm in love! It's a brilliant, brave and soulful project.

Sheila K

This is the answer to 

our digital life problems. 

Terry J

How fast can you
find your favorite 
family photo?

it's in seconds

Why I Created Willa

It started with a baby sea turtle

It's not every day that you find a newly hatched baby sea turtle on its journey to the ocean.  This is one of my favorite memories with my then 8 year old son.  And, it was the rare photo of that baby turtle (and a corresponding video) (that ironically I can't find now) that made me want to create a place where our family adventures could be organized together and easily passed down to my son.


I was extremely frustrated trying to gather and organize photos and videos from the cloud, my computer, social media phone...

How was my son ever going to enjoy his childhood memories?!  How was I? I didn't have time to compare, choose and organize...

42memory lane lynne signature founder willa digital family album


42 Memory Lane

baby turtle
adam and giant iguana on beach costa rica digital family album storage and family photo organization
great family photos

Contact us if you want to know when we launch Willa! 

Family memories today. We should be able to enjoy them in our home without an internet connection, back them up to a cloud service that can't hold them hostage with surprise fees, and be able to organize them easily any way we want. 


We're not being dramatic when we tell you WILLA will change your life when it comes to managing, enjoying and passing down your family memories!

Our Mission:

To be a hero to the families who want their memories kept and passed down in a traditional family photo album by reinventing it to contain digital content.

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