For families who want the joy of a traditional album, we've reinvented one just for you!
Life is more than thumbnails and folders.
Life is stories!
I have videos inside!
Willa
Why you will love
Two Screens!
Designed Exclusively for Family Memories!
Fast & Easy!
Stories to be inherited!
How fast can you
find your favorite
family photo?
With WILLA,
it's in seconds
Why I Created Willa
It started with a baby sea turtle
It's not every day that you find a newly hatched baby sea turtle on its journey to the ocean. This is one of my favorite memories with my then 8 year old son. And, it was the rare photo of that baby turtle (and a corresponding video) (that ironically I can't find now) that made me want to create a place where our family adventures could be organized together and easily passed down to my son.
I was extremely frustrated trying to gather and organize photos and videos from the cloud, my computer, social media sites...my phone...
How was my son ever going to enjoy his childhood memories?! How was I? I didn't have time to compare, choose and organize...
Founder
42 Memory Lane
Contact us if you want to know when we launch Willa!
Family memories today. We should be able to enjoy them in our home without an internet connection, back them up to a cloud service that can't hold them hostage with surprise fees, and be able to organize them easily any way we want.
We're not being dramatic when we tell you WILLA will change your life when it comes to managing, enjoying and passing down your family memories!
Our Mission:
To be a hero to the families who want their memories kept and passed down in a traditional family photo album by reinventing it to contain digital content.